Guys when I saw this, I was amazed. It`s a cool cookbook. I`m sure every girl would want it! :) (maybe boys as well) :)

So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way.
The designers were inspired by high fashion and japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result.
The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes.

Enjoy ! ;) 

You can find more photos at http://demo.fb.se/e/ikea/homemade_is_best/.

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